Can we talk money for a minute? Not ways to spend it or ways to save it, but ways to make it. Earn it. Earn more of it.
If you own a business, chances are you also own a Facebook page. If you own a Facebook page, you’ll know that the number of people seeing your posts is everything. Your reach is everything.
Reach is the number of people that are seeing a particular post on your page. This could be an image you shared because it was funny, or a link to a product on your website, a link to your blog post or a deal you are offering to your customers etc.
Facebook is constantly changing. As such, we are constantly learning new ways to market our online business and Facebook is by far my #1 source of traffic to this blog. I am working on building my Twitter and my Pinterest (follow along! 😉 ), but for years Facebook has been my focus. And you can tell. The numbers don’t lie.
Now, I am not proclaiming to be a Facebook reach (or blogging) expert, but I do know a thing or two about getting those reach numbers up there without spending money on Facebook’s advertising.
These tips to increasing your organic reach on your business’ Facebook page are what work for me. I’ll share some examples of good reach and why some posts do better than others. It is remarkable the difference just one or two tweaks in your approach can make.
Ways to Grow Your Reach on Your Facebook Page
Engagement is everything. Pay attention to your page and monitor it often – multiple times per day. If someone asks a question, be on top of it and offer as much assistance as possible, and as timely as possible. Keeping up with your questions and your page in general keeps people engaged, which helps to ensure that Facebook keeps showing them your posts.
Numbers don’t matter (when it comes to the number of followers you have). I have about 46,000 “likes” on my page at the time of publishing this post. While a few of my posts get very low reach numbers, the majority of them reach between 8,000 – 20,000 of my readers. That is upwards of 40%.
Which. Is. HUGE.
Know your keywords and what words NOT to use. In my niche (frugal living, crochet, DIY, heart and family) there are certain key words that should never be used. For example, when I use the words “share” or “save” or “cost” or “free” etc, my reach drops like a rock. I also have found that anything with the $ sign does poorly.
See how in this example for the Aldi Produce Highlights, I didn’t use the term “cheap blueberries” or “great deal on blueberries” etc. Instead I was funny (I think! lol!) and those blueberries really are nice my dear.
Keep a mental note of the words that limit your reach. Avoid using those words at all costs.
Try asking a question. Part of keeping your reach high is keeping your readers engaged. If they aren’t clicking your posts (to read the other comments, to make a comment themselves or to share etc) Facebook will stop showing them your posts. Simple as that.
Change it up
Do not use the post title as your lead-in. If you’re using an automated or scheduled poster to your page (such as CoSchedule, my personal favorite) it will pull your post or page title to use as the status update on your Facebook post. I always, always, always (did I say always?!) change that to something funny or interesting or that asks a question. See this example of what NOT to do (using an auto poster):
Automated posts are just that: automated. We (as your readers) can tell. Using an auto poster for scheduling your content is fantastic (saves my
life sanity almost daily) but be wise in how you do so.
Know your popular times of day to post. By knowing when your readers are online, you’ll know the best times to post. Sure, Facebook has algorithms that calculate how often your story/post will show up in newsfeeds, but knowing what times of day your page gets the most interaction will help boost your reach numbers as well. Post during those times.
Less really is more
The more frequently you post, the lower your reach will be. Just think, if I am bombarding you with a new post every 15 minutes, the chances that you click on every single post is next to nothing. Therefore, Facebook’s algorithms will see that you (as the reader) are not clicking on my posts often, and they will show you less and less of them.
Which leads me to the next point…
Be very selective with your posts. If you usually post many times per day, try lowering the number of posts. Keep every single post highly engaging or intriguing. Make it something that your readers feel compelled to click on, or to read or to share. I typically post 3 – 5 times per day but sometimes only once or twice.
Many other articles you’ll find online for growing your reach will tell you to share a mix of other page’s posts along with your own. For me, however, this is not true. If you look at my page, you can see that the majority of my posts are from my own blog – a good 95% or so. Play around with it and see what works for you.
Monitor your posts
While working toward optimal reach, watch your posts after you publish them. I can tell within the first hour of posting whether or not what I did worked. If the reach on one of my posts is above 1,000 within 10-20 minutes, it should do well.
Don’t listen to Facebook
Every once in a while they’ll tell me that “this post is performing better than your other posts, boost it to get more reach” or something to that effect. Are you kidding me?
Check this out:
I published this post this morning (an hour ago as I type this) using CoSchedule and it already has nearly 4,000 reach. I can tell that this is going to be a great post, and Facebook can as well. They want me to pay $10 in advertising for the chance to reach 1,400 of my readers. But I’ve already reached 3X that in the first hour that it has been posted! So whyyyy would I pay $10?!
I can achieve better reach on my own by implementing my own techniques (notice I didn’t say “baby”, I said “little one”).
What are your goals for reaching your audience? Do you hit those goals?
Don’t be jealous of those pages that have hundreds of thousands of “likes”. Their actual reach may be worse than yours. It’s how you interact, not how many numbers you have.