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18 Craft Fair Tips for Beginners

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One of my favorite pastimes? Attending fairs. Whether they are women’s fairs, book fairs or a craft fair – I love them all. I love going to craft fairs for several reasons, namely to get out of the house without my husband and children. Bahaha! I also enjoy meandering and browsing, taking my time to both appreciate and purchase other crafters works and to get new ideas for my own home.

Vendor fairs and I go way back. As a child I attended and assisted my mother at her booth in countless fairs. I would help set up, I would man the booth while she had bathroom breaks and I learned how important it is to mingle with other vendors during slow times. If you are thinking of attending your first craft fair as a vendor, there are some definite do’s and don’ts when it comes to setting up your booth and how you engage with your customers – and other vendors too!

18 Craft Fair Tips for Beginners: How to Run a Successful Craft Show Booth

Tips for a Successful Craft Fair

The obvious goal, when paying the entry fee to a craft fair, is to sell your wares and recoup your cost (and then some). But, you also want people to remember you and your name so that they can find you later on your Facebook page, your website or find you on Etsy etc. Take the following tips and see if you can’t walk out of your next craft fair feeling like a boss.

1. Presentation!

Presentation is everything! Your buyer’s first impression will many times make or break a sale. When setting up, think of the ways your booth will appear to passersby. You want to offer a wide array of items, in a wide range of price points, without over crowding your table. This is not an episode of Hoarders, but you definitely want to utilize ALL space available to you – including vertical space.

Take table cloths (inexpensive flat sheets from Walmart work well also) to drape over the table, use wooden crates to add depth and “shelves”, use old opened suitcases for charm, invest in a mannequin, convert an old photo frame to have chicken wire stapled to the back for hanging items (with mini clothespins) etc… The more eye catching your booth (without being overcrowded) the better.

2. Mirror, mirror, on the wall

Provide a mirror! I can not tell you how many times I have left an item I might have purchased if I could have just seen it ON myself. Try to have a good sized mirror (full length if possible) with a frame instead of hand-held. Of course if a large mirror is not possible a hand-held mirror is better than nothing, but again – presentation is everything. If you don’t already have a cute, decorative mirror, watch for sales (or use your coupons!) at Hobby Lobby, Michael’s or Joann’s etc and pick one up!

3. Advertise your business

I can not stress enough how important it is to have business cards in multiple places. Have a stack at the front of the table and throw one in the bag when you package a purchased item. If they do not make a purchase, you can also give them a business card from your handy dandy stack.

There are numerous places to find inexpensive business cards online. Make sure you include where to find you online and how to contact you.Craft Fair Tips and Tricks


As a customer, I do not want to have to ask for a price. In fact most times I will not ask, instead I’ll just pass right on by. Don’t do that to your customers – or to yourself!

Want an even better way to price your items? Use your business cards AS your price tags (but also have some available in that stack). Create a small hole to string through and attach to your items. Think of it this way: if someone likes your work enough to pay you for it, they automatically get a business card that they will later have to remove (and hopefully stash in their purse, wallet etc). To me this is better than just throwing the card in the bag that will then get thrown away.

5. Don’t oversell yourself

Be available but not pushy. My main craft will always be crochet, so I am sure to bring my yarn and my hooks and I crochet as I stand at my booth. (I try not to sit as it may come off as me being bored) This allows me to be present and available for questions, but in a way that doesn’t feel overly in-your-face to the shopper. Plus, I’m creating more product!

Alternatively, engaging with your customers is key. When I shop I want to be left alone, but I also want to know that should I have any questions (can you make this in a different color? etc) that the vendor is accessible. When I am on the other side of the table however, my approach is different. Definitely make eye contact, smile and say hello, read the person’s reaction. Their body language will tell you if they wish to engage in further conversation or simply shop.

6. What to sell?

Think small (ish) and think ahead! What kinds of things will people be needing in the next few months? In October, the best items would be Thanksgiving or Christmas related, whereas in March you might want to stock your table full of items pertaining to Easter, spring cleaning/useful things and perhaps even some items geared towards the 4th of July.

You also want to have a wide array of items, including unique items you can’t just find at Walmart. Keep much of it simple and trendy. Many times the smaller items, like the Aldi Quarter Keepers, dishcloth sets, chapstick keychains, mini-blind cleaners, sell better than scarves and blankets simply because it’s an impulse buy at just a few bucks – and those sales add up! Don’t forget that if they buy something small now with your business card attached, when they need something large like a blanket or a poncho etc, they’ll remember you (and be able to contact you)!

7. Wear your items, if possible

Do you have a selection of super cute hats for sale? Wear one! If not possible, or if you just have too many different items to wear without looking like a walking pegboard, try to display the items in the manner they would best be worn/used. A shawl just laying on the table won’t get nearly as much action as it would if it were aesthetically displayed on Catherine (a.k.a. my mannequin).

8. Packaging, packaging, packaging!

Spending a little bit of money to offer quality packaging goes a long way in the professionalism of your brand. The packaging does not have to be expensive to be effective. These merchandise bags would suffice, and just between you and me, Hobby Lobby has the best value on tissue paper (yes, even better than the Dollar store). Also provide care instructions, printed out on regular paper and cut to size (and be sure to include your business name for marketing purposes).

18 Craft Fair Tips for Beginners: How to Run a Successful Craft Show Booth

Photo thanks to Christine! (love that floor pouf)

9. Have a mannequin, props

I bought my mannequin Catherine, (named after the second beheaded wife of Henry VIII) to use as a photo prop for my crochet patterns listed here on Heart Hook Home. She’s pretty (albeit a little shy) and she’s got a great sense of humor. She was also one of the least expensive and best looking mannequins I found online. I am a deal hunter at heart, and Catherine and me are BFF’s now.

You might also have several heads for display if you’ve got the space.

10. Accept credit cards!

If at all possible, accept credit cards (Square is a great tool) and advertise that you accept them. Take up just a bit of your space to advertise a sign like mine below. I whipped this up using Canva, a free online photo editing tool. I added some of my most popular designs to draw people in. Create one yourself to convey that not only do you accept cash and credit cards, but you have other colors available as well.

Craft Fair Tips and Tricks

Tip: Store a tote under your table containing various colors of yarn. If someone loves that hat but wants it in purple instead of blue, you can offer to have it ready for them in an hour (depending on how quickly you crochet, of course).

11. Create a photo book of your prior work

When presenting at a craft fair, you only have a limited space available to you. Why not create a hard cover photo book from Shutterfly, Snapfish, Walgreens or CVS showcasing items you have made in the past, but may not have on hand today? Pack that book full of the blankets you’ve made, any amigurumi (stuffed animals) you’ve crocheted, use it to showcase the different stitches you know and/or colors you have available. Keep it open to the page with your most popular design(s).

12. Offer a free gift with $__ purchase

If you’ve got lots of little dishcloths or rings for kids, consider placing several in a special basket labeled “free gift with $50+ purchase”. You set the amount required, but if someone is spending $40 or $45, they might just pick up another $10 item if only to get the freebie.

You could also spin this a little differently and offer a spin wheel for small prizes as well. See what I did there?

13. Mingle!

By mingling I don’t necessarily mean with your customers. Sure, you want to mingle with them too, but if you take the time to get to know your neighbors (I hope they’re cool 😉 ) you might get information about other upcoming craft shows, item placement tips and tips on pricing etc.  Also, you take note of each other’s inventory.  They can send people your way and you can send people theirs!

14. Do not overcrowd

As I said above, this is not an episode of Hoarders. Don’t put all of your items out (unless you don’t have a ton) instead replenish them as they are sold.

15. Pay attention!

I feel like this should not have to be said, but here goes. One of the reasons I like to stand and crochet during a craft fair is because it keeps me from browsing on my phone. Nothing is worse than ignoring your prospective customers or looking bored. If you are up and moving, working, crocheting etc it shows that you are attentive and open for business.

16. Donate what doesn’t sell

You could save any unsold items for a future craft fair, or you could donate them to a worthwhile charity as well. If you do donate, make sure you get a receipt for tax purposes!

17. Educate

If you have someone with you at the table (your older children, a friend etc) make sure they have, in the very least, basic answers to any questions that may arise. Color choices, care instructions, different sizes etc. This way if you step away for a restroom break (which you should try to do at off-times) they will have those answers.

18 Craft Fair Tips for Beginners

Not craft related, but my latest fair, a financial health fair at a credit union in Wichita, Kansas.

18. Don’t focus on the sales

Sure, we are all here to make money, but try not to focus on the sales. Focus instead on having fun, meeting new people and learning from the experience.

One thing mentioned by Dianna in the Heart Hook Home Crochet Community really struck me: having a booth at a craft fair is a lot like going hunting or fishing. You spend money on supplies (entry fees) and you spend all day trying to catch a buck (or make a buck). Even if you come home empty handed, you have gained knowledge, experience and you’ll be more prepared going in next time.  What a great reminder!

What do you do differently at a craft fair, if anything? Do you have any tips I missed? Let us know in the comments so we too can leave our next craft fair feeling like a boss!

More craft tip and tricks:

10 Photography Tips for Selling Handmade Crafts Online
How to Create Planned Yarn Color Transitions in Crochet
How to Size Crochet Beanies + Master Beanie Pattern
Felting Tutorial: How to Felt Wool (with or without a washing machine)
How to Make Cat Toys Using Yarn and Felting
Creative Ways to Use Yarn Ends (Instead of Tossing Them Out)

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  1. This article gave me a lot to think about. I'm starting a new Doll clothing business and got a lot of advice for my first upcoming show.
  2. Thank you for you advice. It is spot on. I also sell a variety of items. Large and small. There are a few things I have learned. 1st. I watch how my customers shop in my booth. You would be amazed how Similar we all are. For instance, I don’t understand it but, sometimes there’s certain places on my tables that people will just go to. So, as soon as, I notice things starting to sell in those areas I start gradually moving other items in to those ares and long and behold they are gone. More times then not. 2nd I have a large ticket item. That may or may not sell. However, it will draw people into my booth. Then they may purchase something else. It is so true how small ticket items may make you the most money sometimes. 3rd. We all like our customers to purchase something when they seem to just be browsing. Even if they don’t buy anything. They will actually drawn other people to your booth just by standing there looking at you items. Matter of fact, if it is slow, I’ll get up and look at my product. It really does works. 4th. I like my booth to be tidy, but not perfect. Customers will tend to not want to mess up your display and so they will tend to admire but not buy. So what I do is slightly move and item out of place so it looks like some has looked at it. 5th. I have learned to do fun grab bags. I was totally surprised how well they sell. I don’t just put them in a bag and staple it closed. I decorate them up a little. And that makes the element of surprise even greater for your customer. These are just some of the few things I have learned and picked up through out the years It is really important to just have fun. And learn to enjoy what you do instead of getting all stressed out. I use to be one of those who would be stressed out if things didn’t sell. Now I enjoy what I do, and I love being around people. And I don’t do to bad. Thanks again for sharing!!
    1. Great article !! Also how to set up your booth, is there power if needed , access points etc. is very important !
  3. This is a great article. You all might be interested in this blog post just published on festivalnet.com: https://festivalnet.com/blog/Top-5-Things-to-Do-Now-to-Prepare-For-Craft-Shows-In-the-Spring-4300 It talks about what we can do now to prepare for craft shows this Spring. Best luck to us all!
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  5. Hello Susan from the UK here! Your advise is equally sound here in English Craft Markets. I sell hand knitted and hand woven shawls as well as my hand spun yarns and fibres... In addition to having something intricate in my hands and "on the go" whilst I am at my stall, I also offer lessons be that knitting or spinning. Having a young Lad learning how to spin really draws a crowd! Stay Safe everyone. Susan (SpecialLoops on Etsy)
  6. Thanks so much for this article. I’m doing my first craft show in about a month. I’m selling homemade pillows and scrunchies. I’m super nervous about how to set up “professionally.”
  7. Print business cards Your business card is the most classic way to brand yourself, your business or your service. They are inexpensive and portable. Always keep a few of them for you, including them with each handwritten note you send and give them to the contacts you meet as you move back into your daily life. If you do not have a business card site: https://ingiacucre.com/san-pham/in-danh-thiep-name-card-card-vist-gia-re-tphcm/
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  9. I am a 71 year old crafter that crochets , sews , quilts , and just does a lot of general crafting . In the far past I did a few craft fairs but haven’t done any lately , so have gotten out of the swing of them . I do sell a great many items from my home to make extra money as a supplement for my income . Lately , I have decided to take it on the road a bit . Your tips are very welcome and helpful . Thank you .
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  11. Hi Ashlea, I am Mariana from Buenos Aires, Argentina! Thank you for being so helpful, inspiring and sweet to share your tips with us. You can't imagine all the doubts I used to have about craft fairs and reading your blog they went away!!!!! I make shabby chic home decor objects and your advices are worth it. Thank you, thank you!!!!!
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  13. Fantastic tips! As a newcomer, wisdom from willing people like you make it a better start! MakesCraft Fairs feel like a friendlier business too! Thanks for #4! What a great idea!
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  15. Great tips for my next shows, thank you! Making bundles of items works really good for me. I sell chocolate bars, if people buy 3 or more, they get a better deal. Often people will buy 3 bars and give one as a present. Shoplifting hasn't been an issue for me, but I try to have what I need to complete my sale right in front of me so I don't turn my back away from my merchandise. Someone recommended to have a "no refund, exchange only sign", so shoplifters can't return the stolen merchandise and ask for a refund, effectively stealing money from you. Have samples available, keep your space super clean.
  16. Want a tip? Don’t sell copyrighted material... no Disney, no Pokémon, etc. It’s unethical to steal someone else’s designs to profit off of. And oh, yeah, it’s ILLEGAL.
    1. Okay.... I’m new at this! I made a lot of hot and cold packs, with Florida Gator fabric . What do I do now with all of these. Any ideas?
        1. Technically, the fabric maker HAS paid for the use of the copyright to print the fabric - but that license does not transfer to items being made with it. Virtually all fabric sold in stores is sold on the condition that it is not for resale; the further we get away from obvious brand items (logos > mascots > recognizable characters > more generic looking designs) the more ridiculous this law looks, and the less it is followed. Crafters can typically get away with violating intellectual property laws at a small scale (and universities often have small-batch exceptions) but IP is IP is IP.
  17. Thanks so much for this great article. I just did my first craft show last Saturday. It was a major learning experience. I'd done a lot of research before going so I can say that I actually did many of these things but you have a few on here that I will definitely be doing at my next show! I need a mirror. And I won't be putting everything out. I'll restock as necessary. Also, as a hunter in my younger years the hunting/fishing analogy totally makes sense to me. I needed to hear that one! Thanks again!
    1. Great article I am thinking of doing craft shows after I retire. Always is good to learn the ins and outside of a successful show. Thank you.
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  19. What do you use to securely hold your cash, cellphone, card readers, keys, glasses, etc? I don't have anyone with me at my fairs and I want the best suggestions for what others do. Thank you!
    1. I use a cash box that I place everting in and I have the key on a lanyard around my neck. I place the box in the opening of a crate that I use as a display on my table. I do all of my transactions and packaging from behind the table so it works well and keeps it more inconspicuous.
    2. I bought a waitresses apron at a local uniform store. It has two big pockets on the front and a second set of pockets behind the first on the inside of the apron. I keep my phone with the credit card reader and cash so I can make change in a front pocket and use the other for a notebook, tissues or whatever else you might need. I include tax in the price so I don't have to figure it in when making a sale and round of the price so I don't have to deal with coins. Money from customers goes into an inside pocket until I have a break and can tuck it away safely.
  20. Wonderful tips. Thank you for sharing. I have one to add. I have a new mini landscape art quilt product I'm adding to my shop but as they are a labor intensive design, I've made only one and I'm using it as a display and offering it as a $45 value gift for a raffle. Each purchase gets an entry into the raffle (ie if you buy 3 items, you get 3 entries into the raffle) and all a customer has to provide is their name and an email address so I can contact them to ship them their prize if their name is drawn. Not only do they get to see a finished product, but they get a chance to win it and it encourages sales. I have pre printed business sized cards I've made that they can fill out to drop into a glass vase I keep on the table next to the prize being raffled. Happy Crafting! Suz fabricDesignArt.etsy.com
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  25. One thing as a customer that annoys me to no end is the vendor who is on their phone the whole time and doesn't even know that I'm in the booth or near their product they can't bother to look up from the phone, also please have prices clearly marked or stated somewhere, if I have to ask I'll probably just pass by and not even think twice
  26. Hello everyone and thank you for all the great ideas. I am completely inexperienced in this topic and would like to share my story with you and hopefully i can get my craft off the ground. I lived in Florida and NYC but for the last 3 years due to my husbands health we were forced to retire early with our own savings to the mountains of Ecuador. Savings are going out faster than we expected and recently decided to use my country's beautiful artisan artistry and started designing my own line of leather bags and small accessories. I would like to bring my products to sell at craft shows but i dont know how to get started and if it makes sense budget wise. I would greatly appreciate any information you can provide me with or if there is a better way to sell my products in the usa. I have considered selling online but shipping from Ecuador can be very expensive and can take a long time. Any and all ideas will be a great help and deeply appreciated. thank you
  27. What if you're asking $15 for an item and someone says 'would you sell it for $12' what do you do? If I'm asking $15 it's because I think it's worth $15. Thanks.
    1. In my experience, it doesn't happen very often. Once in 8 years, to me. So when it did happen, I went ahead and sold it for less. It also depends on how much less, they are asking. ***In the question above, it's only $3.00. You have to ask yourself, if you are willing to loose that customer over $3.00 or not. Hope this helps
    2. I have had that happen a few times, but it would be good to have a list of your inventory that includes your material cost & overhead, so you will know how low yous can go on price. "Most vendors should provide a clipboard for prospective customers to leave contact info such as email address, phone #, & what they lipked in particular about your offerings, in case you have a special sale down the road.
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  31. I am the Vendor Chairperson for a Fashion Show/Luncheon every Feb. I LOVE your 18 Tips to being a good vendor. You are so right on every point. These are things I look for when I go shopping for additional vendors for my event. I look for booths that are appetizing to the eye and I am not short of compliments! I know from the flip side of selling what people put into their products and display booths and I appreciate it!
  32. I'm in Southern California and have done some outdoor shows. On a hot day in a warm climate, nothing invites people in like a fan in your booth. I use a power inverter connected to a car battery underneath a table. The battery usually lasts the day and it can be recharged at night. Of course, this means having a canopy with three walls, and a very inviting entrance that makes it clear how cool it is inside. Not everyone who visits for a cool-down will buy something, but you're sure to get some people who wouldn't have looked otherwise, and that's bound to lead to a few extra sales (plus a lot of good will, which goes a long way!).
    1. If I have room, I provide an extra chair, at the front of my booth, for a weary customer to sit in a while. They may just see something they like. If not, it still makes you feel good & appreciated.
  33. It is very important to stay until the closing of the sale. Not much else will anger your promoter than someone packing and leaving early. It is sure way to not be invited or accepted next time.
  34. All these ideas and suggestions are amazing. Soon, I will be setting up for my first Christmas craft fair. Reading everything about craft fairs is my new hobby. There is so much available online. How to set up, how to price items, what should never be seen at fairs, business cards, gift bags, and it just keeps going. Finally, I am beginning to feel that I can do this and have fun, meet new crafters, meet new people(shoppers), and have a great day. Ideas keep coming to mind on how to set up displays and offering more diversity in items for all ages. I can't thank you all enough for sharing your first hand knowledge about craft fairs with me. Looking toward to a great Christmas season.
  35. Instead of standing while working on your craft, wouldn't a tall stool be better? You are still very visible and not tucked down behind a table. I cannot stand for any length of time, but I can lean or perch on a stool.
    1. Like the high stool idea. I can't stand for a long period of time, or crochet while standing. Ashley suggested a mirror...what a great idea for the customers to try a hat or shawl on. And someone also suggested a music. it would probably be a good idea if you're not going to bother you next door vendor. And keep the volume down. I love oldies, and country music and Im sure many other people do to, but I would have Chopin or other not too boring and perky classical music.
  36. Do you think it would be worth it to set up a photo slideshow on a computer (in case you aren't able to make that book) and have it sitting on the end of the table on autoplay?
      1. This is such a great idea. To take it one step further, you can got to HashtagPartyApp.com and create a slideshow that has pictures of your items, as well as any images from your Instagram Hashtag. That way you can also include customer photos that have been posted to Instagram! It's such a great tool to generate buzz while you're actually at the fair. You can encourage customers to post to Instagram with your hashtag, and the pictures will play live to the slideshow! Another way to get more buzz around your booth!
  37. I work farmers markets, craft fairs etc in a food booth during the summers. I cannot emphasize enough "mingle". It is so important to be friendly with the other vendors. We get so many leads that way. You also discuss which events are worth attending etc. If our booth is staffed enough I'll even run a quick errand for an out of town vendor at our home market. I once ran to the hardware store for a fire extinguisher for another food vendor! You'd think they would be "competition". No. They are your friends. You see these people at other events. Always help set up and breakdown if you finish yours early. You never know when you'll be the person needing a helping hand.
  38. I love your tips and ideas you've shared with us! You've put some great tip I can keep in minds, thanks for sharing these! Another important TIP (I think, because you see same vendors at different shows is) add a couple or few New Items you didn't have at the last Fair! If you're a frequent shopper you hate seeing the same vendors with the same things time after time after time, I pass them up because I've already seen what they have, & I've seen soooo many time and it's the same ole same ole lol! But if I've seen that Vendor and they have a lot of New Items displayed "out front" I will stop and not just look at the New Stuff, I'll even browse through the stuff I saw last time Especially it it's a different color, so change up your Colors as well! Another Tip if it's inside a building, build your displays with White Xmas Lights, Small Flat Mirrors, & Lace/ Ruffles... lights and mirrors get attention!! Dress Your Tables! One think I DO NOT LIKE... is digging in boxes and tubs, I didn't come to DUMPSTER DIVE, you don't have time to take them out and display/fold your item, then I don't have time to SHOP YOUR BOOTH! Sad to say I don't have a booth yet, BUT I can sell the shirt of your back! Customer Service /HONESTY is the Best Policy, SMILE Is always #1 in my book, also remember your manners in public ( Yes & No ma'am/Sir), speak to every child they're human too and their your Future Customers, possibly, eye to eye with who's talking to you, answer all questions with confidence, no one knows your business better than yourself! No matter what kind of a booth you have, always carry a couple of things for children, the children will lead the mom's to you, to possibly buy something otherwise they may not have stopped, if that child hadn't seen something they wanted (Bags of Chips/ Water/ Candy or Toys) not a lot but enough! This is it, I promise...A RADIO on low volume, it gets me to that booth because it relaxes me especially OLD ROCK N' ROLL or Country, if I hear it or an artist I like or a song... I WILL Go to that booth to hear that song EVERYTIME GUARANTEED People LOVE MUSIC , it makes them HAPPY!! IT CHANGES MOODS!! Try it! Hope you like my suggestions, I know what works! God Bless You Ashley!
  39. Fantastic read Ashlea! Thank you!!! So very true, each time I do a craft fair I learn new 'take-aways' for my next show. A learning curve for sure. One thing I would like to add is to learn as much as you can about each particular craft fair you sign up for, and know the demographic of the customer. I do a few at senior's complexes, and I don't always take my bigger ticket items to those shows knowing the seniors are on a very limited budget. That being said, those have also been some of my most successful craft fairs! Thanks again!!!